to remove filtersThink BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
their own platforms. Brands need to be part of these worlds whether as advertiser, content provider and ...
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Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...
Think BR: Promoting the UK as a global hub of creativity
18 May 2012 | by Stephen Maher
punching well above its weight globally. Yes, the UK may not have won as many awards as usual at Cannes last year but we must remember the bank of 30 years of world class IPA Effectiveness Awards that we ... visited China to attend the 18 th China International Advertising Festival as part of the UKTI/IPA Trade ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
Store brands gain ground on national brands
15 May 2012 | by Heather McCarthy
The majority of British consumers perceive store brands to be the same as or better than national...that while the majority of British consumers still perceive store brands to be the same as or better than ... to be strongest: quality, innovativeness, uniqueness and packaging. Of the British consumers who think store ...
Think BR: What creative businesses can learn from John Lewis
15 May 2012 | by Campbell McDonald
and how to make the most talked about TV advert of the festive season. John Lewis s employee owned ... and Ofsted rating in the industry. But while employee ownership is spreading fast across the British ... , marketing, advertising and PR agencies. In few other industries do businesses rely so completely ...
Trading places: this week's people moves
11 May 2012 | by Daniel Farey-Jones
in advertising, marketing and media....Advertising Rainey Kelly Campbell Roalfe/Y R has boosted its senior management team with hires including Kevin Sutherland , the technical partner at AnalogFolk , who takes on the new role of director of creative technology. ( Campaign ) Isobar UK has appointed Patricia McDonald , the head ...
Trading places: this week's people moves
27 Apr 2012 | by Kate Lloyd
to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising...Advertising MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ...
Trading places: this week's people moves
20 Apr 2012 | by Daniel Farey-Jones
Weinberger is to leave the agency, in Brand Republic's round-up of this week's people moves in advertising...Advertising Krow has boosted its senior team with the appointment of Will Saunders as its ... Weinberger , The Red Brick Road 's chairman who has been instrumental in Tesco's advertising for the past 22 ... advertising business. ( Campaign ) TMW , the digital and direct agency, has appointed its first ...
Think BR: Looking at shopper marketing through a new lens
18 Apr 2012 | by Kerry Bateman
on national TV. P G took back ownership of what shopper value meant for its brands and enjoyed significant ... for shopper marketing to embrace planning attitudes consistent with disciplines such as advertising and direct ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
