Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...
The advertising industry should come together to hammer out a better deal for working mums, Gail...as client-facing, with just as long hours as ours. But compared with other industries, advertising ought ...
to the possibilities. While major advertisers began planning their Olympics campaigns two or three years ago ... . Perhaps, as some marketing experts believe, the celebrations are over too quickly for most advertisers ... , advertisers have neither the time nor the resources to be involved with both. Perhaps few realised ...
"The media agency is the USB stick of an advertiser's business"; media agencies "help share...on the agency roster. Whereas creative shops remain vulnerable to the cut and thrust of frontline advertising ...
, loaded not just with British advertising conceit but with wall-to-wall dialogue, both of which travelled ... as one would hope. I had a run of TV ads that were all banned at one point or another, including one ... in advertising are on. A journey described by Shakespeare as "a tale told by an idiot, full of sound and fury ...
, has now been banned by the Advertising Standards Authority. The ad has long since been replaced by a...to use him". He's already on the way to becoming an all-purpose endorser, an advertising tart. I can ... agency that also does brilliant traditional advertising. If I don't want to go through an intermediary ... brilliant traditional advertising. And there's also a gratifying number of agencies that do brilliant ...
One day, this will be cited by the next generation of industry stars as one of the pieces of work that inspired them to get into our business. For me, it's the benchmark for integrated thinking. And proves that advertising can take on any shape. I still have to swallow back the sick every time I think about ...
and advertising respectively? SH: McCann Erickson wouldn't have me. TR: I can't exactly remember, but I'm glad I ...
Ricard is reaping the benefits of sustained advertising for Chivas Regal, currently being promoted ... if - as Riley fears - restrictions on advertising in general, and the promotion of alcohol in particular, grow ever more Draconian across the world. "French alcohol advertising has been highly restricted ...
's wanted to maintain the momentum of the campaign, so when we were briefed to write the 2012 TV creative ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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