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BA harnesses Facebook to help Brits home for Olympics

British Airways is to tap into national pride with a Facebook promotion allowing Britons...of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ... residents although BA's terms and conditions are not specific as to whether nominees have to be British ... ), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...

Barclaycard returns to TV for PayTag campaign

Barclaycard is rolling out its first TV ad campaign in over a year to promote its PayTag technology...The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising roots with a TV spot directed by Becky Martin, the producer of Channel 4 comedy series 'Peep Show ... such as 'Waterslide' and 'Rollercoaster' . The TV ad will be supported with print, outdoor, in-store and digital ...

Unilever partners with News Corp and Viacom for digital content

for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...

Apple welcomes former Dixon boss with £36m 'golden hello'

Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who

NBA gets serious about cracking UK

EMEA, at the NBA, about winning over British fans. How is the NBA perceived in the UK? We are a ... , such as our merchandise and our TV broadband offering, NBA.tv. The NBA has a powerful brand identity and logo ...

From 1930s 'Brand Man' to today: the evolution of the brand manager

brand manager, I was master of a few marketing disciplines: basically TV and press advertising,' agrees ... was brand manager for Smirnoff nine years ago, I produced one TV ad a year and perhaps two press ads. We ... treatment to other territories.Where brand development is light: - Study the advertising and promotion ...

Tesco gives ready meals multimillion-pound revamp

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

Brand barometer: Volkswagen Polo viral campaign reviewed

British Farmers Loaf, depicts a heart-warming relationship between a farming father and his son. T ...

Lufthansa introduces Berlin routes

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

The changing face of music tie-ups

By 1986, when Sam Cooke's Wonderful World reached number two in the UK singles chart 26 years after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand ... VS NEW WAVE Old model A big-name brand ambassador in a heavyweight TV campaign In 1984 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.