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Tesco readies Clubcard scheme for web revamp

in the recruitment of 1m new cardholders. Tesco is currently offering double points, with two awarded for every 1 ...

Editor's comment: Google's evolution is key

Ever since 1982, when KITT carried out its first wheel-spin on our TV screens as David Hasselhoff...to say, the announcement marked a significant departure from Google's core search advertising business ... advertising operations, which now contribute $3.5bn (10%) of gross global revenue. However, beneath ...

Coca-Cola axes Rooney campaign following prostitute allegations

are currently working with Wayne on Coke Zero Street Striker an award-winning programme which, over the past ... , was the face of supermarket giant Asda. In February, Rooney starred in an advertising campaign for Coca-Cola brand Powerade. In the advertising campaign, a shirtless Rooney, fuelled by Powerade, took on a ...

Foster's set to remake British comedy shows

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British...to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ... with the revamped can featuring in new TV ads. As part of a wholesale investment in the brand by Heineken UK ...

Sheffield Arena to become Motorpoint Arena

Along with the name change on the arena, the Motorpoint name and logo will appear on all the venue s tickets and advertising. The arena's website, which receives more than 200,000 monthly visits, will also be renamed www.motorpointarena.co.uk. Gary Warren, Motorpoint managing director, said: "The Sheffield Arena ...

Tune Group to sponsor Premier League refs

The three-season deal will commence from the beginning of the 2010/11 season, which gets underway this weekend. The partnership gives Tune Group access to 2,000 professional football matches, with an estimated cumulative global TV audience of more than three billion. The partnership delivers a range ...

The iPad bandwagon rolls into town

with a Sky Mobile TV app, which gives user access to all sports channels and Sky News, and costs 6 a month for exsting Sky TV and Sky Player TV customers who have Sky Sports, or 35 a month for all other ...

Asda acquires Netto UK stores

, which has been trading in the UK since 1990, had a 0.7% share of consumer spending at British grocers ...

Future TV: Telly's vision

3D is the current buzzword in TV, but the future of the goggle box doesn't end there..... But they are extremely excited about online TV advertising. Pre-rolls are, without doubt, the premium advertising space ... for advertisers have already been hinted at within online TV pre-rolls, which, while generating many click-throughs, don't come under the Barb TV measurement system. "It is not exactly a leap of faith to advertise ...

Profile: Anna Rafferty, managing director, Penguin Digital

When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin, Texas, there was a general sense of bewilderment. Had a 74-year-old British book publisher just won ... at SXSW next year to collect an award for Penguin's use of the iPad. Reality 2003-present ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.