Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
, traditional media like outdoor, TV and direct are still in favour for reaching certain demographics ...
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Dove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
Jagermeister
22 May 2012
the first to advertise on team shirts in the German football league. 2010 Jagermeister achieved ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
Media360: John Lewis to expand Never Knowingly Undersold campaign to radio
18 May 2012 | by Maisie McCabe
teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much ...
Sheraton Hotels brand chief discusses serving the 'social traveller'
18 May 2012 | by Loulla-Mae Eleftheriou-Smith
guests a sense of connection wherever they travel those are our key advertising messages. We invest ...
Think BR: Promoting the UK as a global hub of creativity
18 May 2012 | by Stephen Maher
punching well above its weight globally. Yes, the UK may not have won as many awards as usual at Cannes last year but we must remember the bank of 30 years of world class IPA Effectiveness Awards that we ... visited China to attend the 18 th China International Advertising Festival as part of the UKTI/IPA Trade ...
Think BR: In whom we trust
18 May 2012 | by Jo Boyd
, in the US Keds has had a revival and is now expanding from shoes into clothing, and TV shows such as Charlie ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands ... of British brands, we should remember that Bright Food is buying Weetabix from Lion Capital in Texas ... rejuvenation of failing British brands such as Jaguar under Indian ownership. An inside track into what ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
Evans, previously head of customer management, retail banking and wealth management at HSBC's UK operation, will report to chief marketing officer Rick Vlemmiks, who joined from British Gas in February ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
