to remove filtersAutoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
month launched its latest TV campaign starring its own staff, which was intended to draw attention ...
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Toyota brings 'Always a Better Way' global positioning to UK
09 May 2012 | by Alex Brownsell
Toyoda outlined the global vision a year ago, when the brand vowed to develop the "safest and most responsible" vehicles on the market. A UK spokeswoman confirmed that the strapline, unveiled by Toyota Motor Corporation president Akio Toyoda last year, will be adopted in all local advertising over ...
Brand Barometer: Social media performance of Audi
09 May 2012 | by Gemma Charles, Public affairs editor, Marketing
January - Audi's 'Vampire Party' ad made its debut ahead of the 2012 Super Bowl. The commercial aired on TV in the US, but was discussed around the world via social media. February - The unveiling of Audi's new TT RS Plus on 9 February created another spike in mentions on social. March ...
Lexus to sponsor City AM awards
08 May 2012 | by Daniel Farey-Jones
awards for the next two years....The car brand replaces Saxo Bank, which sponsored the first two years of the awards. Paul ... to associate itself with the best individuals and companies in the City". The annual award ceremony, which ... , will take place on 17 October. Lexus is also sponsoring the Personality of the Year award and a new ...
Adwatch (May 2) Top 20 recall: Audi
02 May 2012 | by Jamie Maker, director, Brave
TV ad for a car; I'm watching a fairy tale. I half expect to see James Stewart walk in from the set ... mountain road with a view of the Mediterranean. That rather homogenised approach to car advertising only ... now have the song stuck in my head. Brand strategy verdict: 9 out of 10 Audi advertising ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Nissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
to the British car buyer.' Advertising for Qashqai and Juke now accounts for 70% of Nissan's overall UK ... 'eureka' 30-second TV ad or PR breakthrough. Wider trends Instead, according to Andrew Jackson, head ...
Audi presents brand manifesto in global campaign
18 Apr 2012 | by Alex Brownsell
Audi has launched a global TV and cinema ad outlining its brand manifesto, based around its...'." The campaign will run until the end of June, with 60-second ads running on TV and a 90-second version screening ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...
Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
- pretty much on the runway, as it goes - British Airways flights between Tokyo and London pass overhead ... . Modest market share Comparing the critical acclaim of Honda's TV ads in the past decade, including ... . Unlike rival Japanese marque Nissan, Moll is also sceptical about playing upon any British 'credentials ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
