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Apple welcomes former Dixon boss with £36m 'golden hello'

28 May 2012 | by Nick Batten

Apple has awarded a $56m (£36m) "golden hello" to John Browett, the former Dixons boss who

Tesco gives ready meals multimillion-pound revamp

24 May 2012 | by Matthew Chapman

Tesco is giving its ready meals a multimillion-pound relaunch supported by a national advertising

Brand builder: Under Armour

24 May 2012 | by Kim Benjamin

launched its first major European marketing push last month, which included a TV and digital marketing ...

Media360: John Lewis marketer Craig Inglis on surprising consumers

23 May 2012 | by Daniel Farey-Jones

360 to quiz him about the brand's image and plans and fish for news on Apple's rumoured TV plans....-funded programming. It could work for us." Inglis also confirmed the brand would not be advertising on TV around ... ." The transformation has been achieved in good part thanks to press campaigns and a clutch of TV ads, most recently ... with TV lead John Lewis into ad-funded programming, which has been in vogue with some brands in recent ...

M&S profits drop for first time in three years

22 May 2012 | by Matthew Chapman

is banking on a good summer and believes its 2012 summer advertising is "perfectly capturing the nation ... , which it began advertising as stand alone brands for the first time last year. The retailer has ...

Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

18 May 2012 | by Maisie McCabe

teams [at Adam Eve] working with the Radio Advertising Bureau this week and next week ... away from television ads amid concerns its mass reach was "not right for the brand". The marketer took ... Lewis' TV ads, including its 'Never Knowingly Undersold' ad from April 2011 and the much ...

Store brands gain ground on national brands

15 May 2012 | by Heather McCarthy

The majority of British consumers perceive store brands to be the same as or better than national...that while the majority of British consumers still perceive store brands to be the same as or better than ... to be strongest: quality, innovativeness, uniqueness and packaging. Of the British consumers who think store ...

Industry view: Does M&S's new value food range hit the spot?

14 May 2012 | by Matthew Chapman

S started a television campaign on Saturday featuring the strapline M S quality now at prices you ll love ... the Marketing Society s Grand Prix award. This is because it introduced its Essential range during ...

Tesco escalates voucher war with Clubcard exchange campaign

14 May 2012 | by Matthew Chapman

The month-long Clubcard Exchange promotion launches today (14 May) and will allow customers to change 5 of Clubcard vouchers into a 10 exchange token, which can be spent on a range of non-grocery products including clothes, furniture, toys and electrical goods. A television and radio campaign ...

Ocado's Jason Gissing on Bullingdon Club, Jeff Bezos and being 'shot at'

11 May 2012 | by Matt Chapman

. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...

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