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BA harnesses Facebook to help Brits home for Olympics

British Airways is to tap into national pride with a Facebook promotion allowing Britons...of the top domestic sponsors of the London 2012 Games, is casting the promotion as an attempt to give British ... residents although BA's terms and conditions are not specific as to whether nominees have to be British ... ), the promotion will be supported with print advertising, banner ads and social media, and will run until 14 June ...

Trading places: this week's people moves

at newly created Adam & Eve/DDB in this week's round-up of people moves in advertising, marketing and media....Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join Fold7 as its head of planning. ( Campaign ) WPP has appointed Deborah Kerr to oversee Team ... marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager ...

Lufthansa introduces Berlin routes

The campaign by Space highlights new daily direct flights from Manchester and Birmingham to Berlin from 3 June. The activity runs under the strapline "Wilkommen to Berlin". It comprises of targeted radio advertising within the Manchester and Birmingham areas, experiential activity at the Bullring ...

BA names Hamish McVey as head of brands

British Airways has promoted Hamish McVey from brand and design manager to head of brands...across the airline's global markets. He will lead the strategy and delivery for the overall British ... and design manager at British Airways. He joined the airline in 2008 as the Club World brand manager ... with customers, giving them a consistent brand experience wherever they may be travelling to or from with British ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

guests a sense of connection wherever they travel those are our key advertising messages. We invest ...

VisitEngland defends £5m campaign after industry attack

fire at an ABTA conference for funding a campaign discouraging British consumers from holidaying abroad. In the TV ad, which rolled out in March, actor Stephen Fry asks Why on earth would anyone want to go ...

Industry view: Is easyJet's marketing makeover working?

-driven in-house press ads and recruited advertising agency VCCP. The 50m pan-European campaign ... ' was the somewhat unkind verdict one commenter left on our story before the launch of the TV ad . However ... there is a lot of blue water between us and Ryanair, and very little between us and British Airways ...

Tourism minister defends VisitEngland campaign against industry biteback

The 5m 'Holidays at home are great' campaign launched in March this year featured British celebrities Stephen Fry, Rupert Grint, Julie Walters and Michelle Dockery to encourage UK consumers to holiday at home, in its biggest push to date. Audience members at today's ABTA Travel Matters conference ...

Around 500 jobs at risk at bmibaby

options." The possible closure of bmibaby follows the purchase of BMI by IAG, the owner of British ...

BA unveils plans for giant screen in Olympic Park

British Airways has revealed plans to broadcast the London 2012 Olympic Games live within a...and customer experience at British Airways, said: "The park will be open to all guests on the Olympic Park ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.