13 Feb 2012
| by Matthew Chapman
Normoyle is a former director of marketing at Motorola and has been director of marketing at the publicly-funded broadcaster since September 2010, after a spell as its director of audiences.
DFS appointed Krow to handle its 84m advertising account in November last year, after calling a review ...
13 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
Coke Zero has launched a TV and digital pan-European marketing push, which introduces the "taste...The campaign targets young men and features a TV ad running across terrestrial and digital channels, with the ad also airing on video on demand services ITV.com, 4oD, Five and Sky Player until March.
Activity is also live on www.cokezone.com , with a PlayStation promotion supporting the campaign ...
13 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
in Ansell's sexual wellness division, said the testimonials used in the advertising are developed from real ...
13 Feb 2012
| by Alex Brownsell
week's Brit Awards, with a competition offering consumers the chance to duet with their favourite ...
13 Feb 2012
| by John Reynolds
BMW is providing 4,000 vehicles to transport athletes and officials during this year's Olympics.
The 800sqm two-storey venue will be positioned on columns above the Waterworks river, situated between the Olympic Stadium and the Aquatics Centre.
The British architecture firm Serie won the competition ...
10 Feb 2012
| by John Reynolds
The value-led campaign, created in-house, makes use of Betfair's new strapline, 'Don t Settle for Less', which is being rolled out across TV, print and online.
The campaign marks the first time that Betfair has made direct price comparisons against its competitors, which include William Hill, Ladbrokes ...
10 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
first TV campaign in 12 months to promote its Performax Intense condom, while Mates owner Ansell ...
in this category."
Rowe admits sensitivity is required when it comes to TV, but draws attention to other ...
explains. "In India, there is very little advertising or awareness condoms are still a taboo purchase. We ...
10 Feb 2012
| by Alex Brownsell
-led communications, and being 'very careful' about the kind of price-led print and TV advertising that has dominated ...
the possibility of a collapse. British automotive marketers will wince at the painfully obvious metaphor ...
of the marque's advertising output prior to his appointment, he wasted no time in introducing a new creative ...
10 Feb 2012
| by Matthew Chapman
its Android mobile operating system to mobile manufacturers, and the launch of its Google TV platform ...
10 Feb 2012
| by David Benady
for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising....Mainstream brands built without the aid of TV advertising abound these days. One need look ...
size without TV advertising - although, to boost scale, it eventually turned to it in 2005.
A host ...
mainstream brand that has achieved significant distribution through major retailers without TV advertising ...
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