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Foster's set to remake British comedy shows

Foster's is to extend its humour-based marketing strategy by reviving a series of classic British...to build on Foster s title sponsorship of the Edinburgh Comedy Awards and Channel 4 comedy. The lager ... with the revamped can featuring in new TV ads. As part of a wholesale investment in the brand by Heineken UK ...

Nickelodeon UK brings out SpongeBob app

for advertisers. ...

Talk Talk hires Project Canvas architect Chakkara as head of online

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

The iPad bandwagon rolls into town

with a Sky Mobile TV app, which gives user access to all sports channels and Sky News, and costs 6 a month for exsting Sky TV and Sky Player TV customers who have Sky Sports, or 35 a month for all other ...

Facebook overhauls privacy settings... again

data with advertisers. Zuckerberg vociferously denied this. He said: "Advertisers may target ads ... your personal information with our advertisers." Read all the details on Brand Republic's digital ...

Profile: Anna Rafferty, managing director, Penguin Digital

When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin, Texas, there was a general sense of bewilderment. Had a 74-year-old British book publisher just won ... at SXSW next year to collect an award for Penguin's use of the iPad. Reality 2003-present ...

Rajar chief executive de la Bedoyere to join RSPCA

David Mansfield, current chairman of Rajar is set to assume the joint role of chairman and chief executive, while a suitable successor to de la Bedoyere is found. De la Bedoyere was previously managing director at Associated Newspapers' Evening Standard and, prior to that, was advertising director ...

Andrew Walmsley on Digital: Why old and new don't mix

to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... both on the neutrality of agencies' decision-making and on the value that advertisers get for their money. Yet, it is not a construct agencies have imposed on unwitting advertisers; rather it's a conceit ...

Women on top

are a key demographic for advertisers, not only because of their own spending power, but because ...

Jeremy Lee on Media: Context is everything

will do. Advertisers should demand that the TV companies provide these for them. Jeremy Lee ... As everyone knows, the golden age when the advertising interruption model actually worked ended a ... advertising mantra - engagement - has spawned an entire industry of agencies that believe that the old ad ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.