Future reports pre-tax loss but digital revenues surge
22 May 2012 | by John Reynolds
,000, compared to pre-tax profits of 1.2m the year previous. Profits were hit by a difficult advertising market ...
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Media360: The Week's commercial leader talks about adapting to the iPad
22 May 2012 | by Arif Durrani
, and the publisher's head of advertising, David Weeks, shares the challenges and learnings so far....than 500,000 in commercial revenue. Advertisers already want deep, practical high-value integration ... high value integration." The cost of advertising in a print ad and a digital edition is said ...
Media360: Printed newspapers have a healthy future says Evening Standard man
22 May 2012 | by John Reynolds
and increasingly on tablets, the advertising revenues are still dwarfed by that of ad revenues from printed ... 'Donnell, who believes the buying of advertising print is too focused on price. He said: "We need to start ... advertising has been eroded considerably. Press has never been better value. However, continuous ...
Gardeners' World magazine prepares scratch-and-sniff edition
22 May 2012 | by Nick Batten
in this way. Advertisers in the June issue include Honda, Nissan and John Deere. The production team ...
Europe instructs Google to offer search dominance remedies
21 May 2012 | by Sarah Shearman
they shut out competing providers of search advertising intermediation services. The final concern ... to allow them to transfer search advertising campaigns across AdWords and other platforms for search advertising. Almunia said: "Google has repeatedly expressed to me its willingness to discuss any concerns ...
ITV poaches Channel 4's creative chief Phil Lind
21 May 2012 | by Maisie McCabe
resource in British media and with Phil s appointment the future for us is an exciting one." Lind ...
4th Screen Advertising to sell ads on Daily Mash mobile site
21 May 2012 | by Sarah Shearman
The Daily Mash, the satire website, has appointed 4th Screen Advertising as its exclusive mobile ad...of the first advertisers. Advertising sales for the Daily Mash desktop site will continue to be handled by w ... of 6% year over year, according to Comscore. Mark Slade, chief executive of 4th Screen Advertising ... Advertising as its exclusive third-party mobile sales partner . Follow Sarah Shearman on Twitter ...
Steve Alexander to leave Channel 4 after 20 years
21 May 2012 | by Maisie McCabe
, his huge knowledge of the intricacies of TV trading and also the fact that despite being an extremely ...
Virgin Media marketing chief: 'Facebook will be a powerful player for some time to come'
21 May 2012 | by Noelle McElhatton
Marketing: In the light of General Motors reassessing its advertising on Facebook, is the social ... are very supportive of Facebook. Our TiVo (Virgin Media s connected TV service) platform allows us to link ... there. And WPP chief Sir Martin Sorrell believes Facebook is not the right environment for advertising ...
Trinity Mirror rolls out call to action online ads
21 May 2012 | by Nick Batten
Respond's ads display a contextual call to action button in the white space above and below content, so visitors have a better way to discover and engage with relevant advertisers. For example ... . He is also a consultant for content and advertising businesses and sits on the Government's Digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
