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Campaign: Fashion/retail - Jigsaw hits new fashion heights

Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print or broadcast advertising, instead relying on PR. In July it called in Mission Media to help the in-house team ...

Media relations: What The Papers Say - Edmonton fiasco dents Ikea image

demand with heavy advertising and special offers in a deprived area: 'Does it pay to advertise?' (The ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.