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plotted the favourability rating of a few big names - Sainsbury's, Tesco, British Airways, Vodafone ...
Although a little limited, in that (for various reasons) it does not include brands such as Mars, Wal-Mart and British Airways, the list is always a fascinating insight into the health of the products ... and McDonald's have used huge corporate advertising and PR campaigns to improve their images, while Morgan ...
and the efficiency of a campaign's budget use,' he said. Amec Awards, p5. ...
The firm came under further fire from the press when the Pensions Regulator was asked to step in and protect the pensions of Rover's 6,100 workers. UBS sank to third from bottom after employee Laura Zubulake was awarded £15.6m in a sexual discrimination case against the firm. The Treasury also fell ...
of respondents had a PR degree and nine per cent had been awarded a postgraduate PR or communications degree ...
short-lived fling. March In a live TV vote, the BBC declared Only Fools and Horses as the UK's favourite TV sitcom, from a list of finalists championed by celebrities over a ten-week series of programmes ... woman can do while the football is on TV. October The Institute of Financial Services said that money ...
agencies from an intermediary or independent adviser. This is in stark contrast to the advertising world ... clients will almost always go through intermediaries to find an advertising agency, the practice ...
better news for evaluation evangelists, Advertising Value Equivalents (AVEs) appear to be gradually ...
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