23 May 2012
| by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...was appointed by the Eden Project to handle media planning and buying.
It has booked the ad onto digital TV ...
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves.
The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd...The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly ...
stance.
The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...
is based in the Republic of Ireland, the Advertising Standards Authority Ireland (ASAI) judged on the ad ...
14 May 2012
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
11 May 2012
| by Sarah Shearman
premium product called British Farmers Loaf....The 1.40 loaf, which comes in wholemeal and white variants, is made from 100% British wheat and is Hovis biggest launch of the year.
The campaign, created by Dare, starts this weekend with a TV ad ...
that goes into making each loaf.
The ad will run on TV for the next four weeks, with a second burst ...
01 May 2012
Sushma Sagar, senior brand manager, Banana Republic
Why I like this
I can't imagine that many people outside Belgium had heard of TNT prior to this video, but an impressive 24 million people now have, according to the YouTube statistics.
TNT is a Belgian TV channel specialising in drama ...
25 Apr 2012
believing in his "smellf".
The campaign is running across TV, digital, press and outdoor.
The TV work ...
24 Apr 2012
| by Sarah Johnson
Marketing talks to some of the winners from this year's award ceremony....Winners on the night included Adam Eve, which took three awards for its work around the launch of Pottermore.com.
Profero took two awards for client ASOS, while JWT London won Best Use of Video for its 'Mouth vs Life' campaign for Johnson Johnson.
The awards were held at The Grosvenor in London ...
13 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
#GoldenFuel in its TV execution for the first time.
Media planning and buying has been handled by Walker ...
12 Apr 2012
Bartle Bogle Hegarty is launching a TV spot for Weetabix Golden Syrup on 16 April....online, by using a hashtag #GoldenFuel in its TV execution for the first time.
The ad ...