28 May 2012
| by Loulla-Mae Eleftheriou-Smith
for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ...
for professional content on sites such as YouTube and Facebook.
Soap opera TV shows date back to the 1950s, when ...
days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
24 May 2012
| by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ...
point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform.
Simon Mansell, chief executive ...
24 May 2012
| by Sarah Shearman
The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ...
expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
partly because of the UK business' own reticence. 'I don't know whether it's a British thing, but it ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging.
The work comes after Vimto revealed it would be moving its marketing spend from TV ...
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion.
Clare ...
22 May 2012
| by Sarah Shearman
stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
18 May 2012
| by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'.
In contrast to other media, such as TV or radio which define a user's experience and slot advertising into it, Eyre said, in mobile the experience is defined ...
to engage with consumers in mobile rather than advertising through banners. "Don't think about advertising ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
brand portfolio, through an engaging 'Great Little Ideas' campaign that fits perfectly with our British ...
15 May 2012
| by Sarah Shearman
referral from Advertising Standards Authority. ...
15 May 2012
| by John Reynolds
through a TV ad in the next phase of the ongoing A-Z campaign, showcasing a series of McDonald s ethical ...