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Branson to join in Virgin Trains zombie game

05 Aug 2010 | by Jacob Mathias

The game, designed by digital marketing agency Elvis, extends the brand's current advertising campaign and pits online users against daily motorists, who have become "zombified" by the commuter traffic. Users simply enter their postcode at www.dontgozombie.com and Google Street View transports them ...

Nickelodeon UK brings out SpongeBob app

13 Jul 2010 | by Jacob Mathias

for advertisers. ...

Talk Talk hires Project Canvas architect Chakkara as head of online

02 Jul 2010 | by Mark Banham

, the digital pay-TV company, and was also an associate director at FMCG giant Procter Gamble. Alexander ...

The iPad bandwagon rolls into town

28 May 2010 | by Ben Bold

with a Sky Mobile TV app, which gives user access to all sports channels and Sky News, and costs 6 a month for exsting Sky TV and Sky Player TV customers who have Sky Sports, or 35 a month for all other ...

Future TV: Telly's vision

13 May 2010 | by Adam Woods

3D is the current buzzword in TV, but the future of the goggle box doesn't end there..... But they are extremely excited about online TV advertising. Pre-rolls are, without doubt, the premium advertising space ... for advertisers have already been hinted at within online TV pre-rolls, which, while generating many click-throughs, don't come under the Barb TV measurement system. "It is not exactly a leap of faith to advertise ...

Profile: Anna Rafferty, managing director, Penguin Digital

13 May 2010 | by Andrew McCormick

When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin, Texas, there was a general sense of bewilderment. Had a 74-year-old British book publisher just won ... at SXSW next year to collect an award for Penguin's use of the iPad. Reality 2003-present ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

's remarketing initiative is one of a growing number of behavioural targeting options available to advertisers ... advertising and retention-focused below-the-line marketing. The company's e-marketing manager, Ian MacDonald ... benefit to our campaigns and brands," explains MacDonald. Alex Marks, eBay Advertising Ebay runs a ...

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

from the advertisers and a constant stream of quality offers," he says. "This commitment is crucial ...

Andrew Walmsley on Digital: Why old and new don't mix

12 May 2010 | by Andrew Walmsley

to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... both on the neutrality of agencies' decision-making and on the value that advertisers get for their money. Yet, it is not a construct agencies have imposed on unwitting advertisers; rather it's a conceit ...

Digital Report: Don't underestimate the super-affiliates

28 Apr 2010 | by Andrew McCormick

, but all advertisers should consider their potential...director at British Gas, believes their influence will only grow. 'The bigger comparison sites ... , warns against brands adopting this approach. 'Advertisers who dismiss price-comparison sites before ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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