My Media Week: Ellie Edwards
16 May 2012 | by Mike Fletcher
on Trueview and Performance Video. I'm a guest of Julia Smith at Jemm Media at the British Media Awards ...
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The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
The Economist Group is building on its advertising network, Ideas People, to group together more...advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ... of 60 publications all together and I want to make sure that, through RTB, advertisers cannot pick ...
Hub Digital Networks launches into digital out of home sector
16 May 2012 | by Nick Batten
-house. Acentic Media is an international provider of digital TV services for hotel chains predominantly ... are struggling to find expertise that will show them how to optimise their sales, while advertisers and agencies ... innovative, targeted DOOH solutions for advertisers that lift targeting and relevance to the next level ...
Look launches 'Look What I'm Wearing'
14 May 2012 | by Nick Batten
each week. Look will promote the launch of Look What I m Wearing with digital and press advertisements ...
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
04 May 2012 | by Sarah Shearman
, head of social at O2, said: "O2 does not see see Twitter as either an advertising or engagement ... the activity with another campaign to run in the two months. Twitter began offering paid-for advertising opportunities for UK advertisers in September last year, with Sky and Electronic Arts among the first to use ...
Facebook to broadcast more sport through Perform deal
27 Apr 2012 | by Sarah Shearman
an integration with Perform's online sport content platform, LiveSport.TV. This will include coverage from ... through an application on the social network, while Livesport.TV will become integrated with Facebook ... the integration would be a "great opportunity" for Livesport.TV, which launched just over a year ago, to build its ...
LinkedIn steps up mobile strategy with iPad launch
26 Apr 2012 | by Sarah Shearman
members worldwide. It makes its revenues from advertising, job listings and subscriptions. In the UK ...
Eric Newnham invests in Blis Media
23 Apr 2012 | by Nick Batten
provider for online display advertising, and has become its chairman....market offer. They are not only enabling advertisers to take full advantage of smartphone and tablet ...
Google improves reporting for video campaigns in AdWords
23 Apr 2012 | by Daniel Farey-Jones
advertisers....The new functionality for AdWords users, previously only available to fewer than 20 advertisers ... was the organic driver of traffic, or views, for your video." Google hopes the change will encourage advertisers to use its range of four TrueView formats, which are sold on a cost-per-view basis meaning advertisers ...
Hiscox becomes first UK brand to use AdCastPlus platform
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
print advertising, outdoor, digital and TV sponsorship. "The engaging format will promote our brand ... into time slots, which can be planned to coincide with TV campaigns. Theatre website Whatsonstage ... in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
