Wagon Wheels launches Bing map treasure hunt
08 May 2012 | by Maisie McCabe
2004 . The company appointed VCCP to its advertising account in December 2010 . Aaron Robb, digital ...
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Nectar introduces Gift Horse brand character to promote online discounts
08 May 2012 | by Sarah Shearman
push Nectar has made to promote the portal, with it being the first time it has advertised eShops on TV ... A TV ad created by G2 Joshua introduces the brand character, which is a cuddly toy horse. It directs internet shoppers to Nectar's eShop, where they can use Nectar points to get discounts from over ...
O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...
O2 gets 'unheard of' 117% engagement rate for paid-for Twitter campaign
04 May 2012 | by Sarah Shearman
, head of social at O2, said: "O2 does not see see Twitter as either an advertising or engagement ... the activity with another campaign to run in the two months. Twitter began offering paid-for advertising opportunities for UK advertisers in September last year, with Sky and Electronic Arts among the first to use ...
Jedi day: Top 10 shared Star Wars ads
04 May 2012 | by Ben Hall
,500 486 129,986 shares 7. Spke TV 'Darth Vader plays ...
Revolution's Battle of the Brands: Microsoft vs. Google in real-time bidding
04 May 2012 | by Kim Benjamin
used by Microsoft and Google - AppNexus and AdEx - and assesses their potential for advertisers..... With far too much inventory that lacks the supply-and-demand control of offline media such as television ... that allows digital advertisers to manage multiple ad and data exchange accounts through one interface ... of integration with the rest of its technology and products, such as AdWords and DoubleClick for Advertisers ...
Youth and social media
04 May 2012 | by Sarah Gale
while having a conversation or tweeting while watching their favourite television programme. Market ... and on demand Although it is true that the younger age groups are still watching television and reading ...
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency..... EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
Olympic organisers must prepare for huge demand on mobile network, says eBay
03 May 2012 | by Matthew Chapman
innovative and potentially data-heavy advertising and communications. "It will be a huge missed ... the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) show UK adspend on mobile media ...
ISBA president Woods: Marketers must shape online regulation
02 May 2012 | by Alex Brownsell
"demonstrate a genuine preparedness" to cooperate with the government with regards to advertising and marketing ... behavioural advertising and respond to the EU's ePrivacy regulation. He said: "We need to achieve a balance ... -commerce. It will be a while before we get clarity in this area, but in the meantime advertisers and agencies alike ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
