to remove filtersDove seeks 'brand love' with strategic shift to Facebook
22 May 2012 | by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
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Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ... for professional content on sites such as YouTube and Facebook. Soap opera TV shows date back to the 1950s, when ... days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic
10 May 2012 | by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'. 'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Old Spice 'believe in your smellf' by Wieden & Kennedy Portland
25 Apr 2012
believing in his "smellf". The campaign is running across TV, digital, press and outdoor. The TV work ...
VO5 Extreme Style 'pageant' by Euro RSCG London
12 Apr 2012
function, ahead of the next TV spot in the "Pliktisijiteur Village Pageant" campaign.
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
measures approved by Shapps include a further round of "Portas Pilots" to trial some of the TV star ...
Editor's Comment: Face it - size still matters on Facebook
29 Mar 2012 | by Noelle McElhatton
bubbling along'. His comments drew predictable ire, partly because he suggested TV as an alternative ...
Marc Pritchard interview: How P&G 'cracked' social ROI
28 Mar 2012 | by Noelle McElhatton
P G's culture Advertising's public image An alternative marketing career ... 're also getting high public relations happening at the same time. And if you can combine that with TV advertising, you can really fuel a great deal of awareness. Q: At Facebook's first marketing conference ...
Facebook is a lower quality medium than TV, says marketing academic
26 Mar 2012 | by Maisie McCabe
Advertiser should pay less to reach people on Facebook than on TV because the former skews mainly...Speaking at an event held by TV marketing body Thinkbox on Friday (23 March), Sharp said to grow ... more often, they notice everything you're doing. You should pay less to reach those people. TV reaches ... tactics that skewed towards light buyers were of "great strategic value". He said TV had a higher value ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
