04 May 2012
| by Noelle McElhatton
thief] can do nothing.
Will there be a play on consumer trust in advertising the Wallet?
I don ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
20 Apr 2012
| by Loulla-Mae Eleftheriou-Smith
print advertising, outdoor, digital and TV sponsorship.
"The engaging format will promote our brand ...
into time slots, which can be planned to coincide with TV campaigns.
Theatre website Whatsonstage ...
in the UK."
The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found ...
20 Mar 2012
| by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ...
month.
According to annual figures from the Internet Advertising Bureau (IAB ...
devices to access the web while watching TV.
For the first time, retail is among the top ...
01 Mar 2012
| by Sara Kimberley
Aviva s advertising account.
News of the review follows a separate web-build pitch at the end of last ...
a review of its global business-to-business advertising account. The winning agency will be responsible for the division s press, online and outdoor advertising, and will mainly focus on business ...
27 Feb 2012
| by Ian Darby
Porter & Bogusky, has won the inaugural Facebook Studio Award....-tier "gold" awards in the contest. These were US-based EVB for its "serenading unicorn" work for Wrigley ...
.
There were also two silver winners and four bronze awards. However, there were no UK winners among the 11 ...
Benjamin from JWT.
The awards support the Facebook Studio platform that was launched in April 2011 ...
17 Jan 2012
| by Nick Batten
Credit Suisse is sponsoring Bloomberg's recently launched iPad app, Bloomberg Television+, in a...The year-long sponsorship aims to boost awareness of Credit Suisse among a target audience of high-net-worth individuals.
Bloomberg Television+ was released in October last year and enables users around the world to watch Bloomberg as it appears on television, access on-demand episodes of top shows, search clips ...
16 Jan 2012
Aleksandr Orlov's loyal sidekick, Sergei, almost gets fired in the latest TV ad in VCCP
16 Jan 2012
| by Daniel Farey-Jones
clients in 205 countries. TBG observed reductions in cost per click rates for advertisers running ...
environment is particularly compelling and demonstrates its effectiveness as an advertising channel and also ...
13 Jan 2012
| by Maisie McCabe
MasterCard is to extend its sponsorship of music awards ceremony The Brits through a partnership...the nominees including Professor Green and James Blake (who are up for British male solo artist) and Jessie J and Adele (British female solo artist) on the Vevo site.
Live performances from the awards and exclusive ...
as live by ITV.
In the run-up to the awards ceremony on 21 February music fans will be able to watch ...