11 May 2012
| by Matt Chapman
. However, Gissing argues the facts were misconstrued, claiming that offers were advertised on quieter days ...
10 May 2012
| by Rachel Barnes
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...Unilever chief executive Paul Polman does not like advertising. Or, at least, he does not like the word 'advertising'.
'If I project ourselves out five or 10 years, then I don't see Unilever as an advertiser, I see us as a solutions provider. I see us as a co-creator, with the consumer, of mainstream ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
02 Apr 2012
| by Matthew Chapman
Procter Gamble-owned Duracell will give its brand mascot a voice to host question and answer sessions on Facebook along with sharing tips and prize giveaways.
Since making his silent TV debut in 1973 the Duracell Bunny has not had a voice, but will be given one from tomorrow (3 April ...
28 Mar 2012
| by Noelle McElhatton
P G's culture
Advertising's public image
An alternative marketing career ...
're also getting high public relations happening at the same time. And if you can combine that with TV advertising, you can really fuel a great deal of awareness.
Q: At Facebook's first marketing conference ...
23 Mar 2012
| by Rachel Barnes
to the US in her teens, now wields an estimated annual advertising budget of 160m.
The company's recent ...
returned to TV in the UK only recently, but 2012 will mark its biggest ad investment for many years ...
's marketing. ' It's not about shifting from TV to digital, but about the importance of each. Community ...
22 Mar 2012
| by Rachel Barnes
-breaking partnerships with the British Olympic Association, Paralympic Association and the Olympic Committee of Ireland ...
21 Mar 2012
| by Sara Kimberley
Kimberly-Clark-owned nappy brand, Huggies, is launching its biggest advertising campaign in more...A multimillion-pound TV campaign launching today (21 March) will promote the launch of Huggies' new "drylock system", which it says leaves a baby's skin super dry for up to 12 hours and helps to prevent leaks.
The ad, created by Ogilvy Mather, features two babies, Alfie and Evie, talking in baby ...
20 Mar 2012
| by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ...
month.
According to annual figures from the Internet Advertising Bureau (IAB ...
devices to access the web while watching TV.
For the first time, retail is among the top ...
14 Mar 2012
, overall growth in subscribers is decreasing and it has limited traction in Asia. Plus the advertising ...
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