to remove filtersWhich Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
5. British Airways 'boy' All time: 8,039 6. Coca ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Peugeot targets younger drivers with YouTube push
16 Apr 2012 | by Alex Brownsell
. The competition will run from 25 April to the end of June. Nick Crossley, brand advertising, partnership ...
Nissan launches first short film
30 Mar 2012 | by Sara Kimberley
's efforts to ramp up its advertising in emerging markets. Last year, Bollywood fans were given ...
Mobile adspend soars 157% as FMCG and retail brands follow consumers
20 Mar 2012 | by Sarah Shearman
are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics ... month. According to annual figures from the Internet Advertising Bureau (IAB ... devices to access the web while watching TV. For the first time, retail is among the top ...
Ford turns social to crowdsource mobile-vehicle innovations
27 Feb 2012 | by Ed Owen
to advertise in Rupert Murdoch's new Sun on Sunday , which sold three million copies of its launch edition ...
The seven sins of content marketing
22 Feb 2012 | by David Benady
As brands continue to pour forth websites, magazines, ad-funded TV programmes and co ... to stealing others' 'delicious' sandwiches. The campaign was supported by a TV ad about a woman who stole a ... 't just watch a TV ad and go out and buy one; you go online, read information and watch content. It gives ...
Honda plots to overhaul customers' online journeys
08 Feb 2012 | by Sarah Shearman
in the automotive sector. In February last year, Honda launched what it claimed to be the first TV ad to use "sound-synching" technology, enabling viewers of its "unpredictable life" TV commercial to interact ...
Campaign Viral Chart: Honda's Ferris ad is top of the class
03 Feb 2012 | by Ben Hall
has created to be shown on TV during the big game on Sunday, is in fifth position. Three further ...
My YouTube ad of the week: Kate Stanners, Saatchi & Saatchi
02 Feb 2012
last year s TV ad hit, "the Force". Now it might be that this has limited appeal and has been created ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
