O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'
04 May 2012 | by Noelle McElhatton
thief] can do nothing. Will there be a play on consumer trust in advertising the Wallet? I don ...
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Twitter boss: UK brands 'driving ad innovation'
15 May 2012 | by Sarah Shearman
More than 140 brands, many from the FMCG sector, have invested in advertising on Twitter since it launched paid-for opportunities in the UK last September. Speaking to Marketing one year after ... other online advertising. Wang refused to break down revenues and declined to comment on pricings ...
EDF hires AKQA as lead digital agency
03 May 2012 | by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency..... EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...
Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Think BR: How can brands harness the power of NFC?
23 Apr 2012 | by Christopher Smith
/sponsorship and retail. Outdoor advertising will become more directly interactive with NFC replacing QR codes ...
ISBA Conference: Mobile can become 'seventh mass media'
21 Mar 2012 | by Daniel Farey-Jones
they necessarily want to help consumers. "It is a business to business company that sells advertising and there ... than TV, he explained. However, he told brands they needed to grasp the overall opportunity ...
Weighing up Twitter's branded adventure
17 Feb 2012 | by Sarah Shearman
page in the past two weeks, along with British Airways, Nokia, Marks Spencer and Disney . Greater ... ; we were already getting thousands of guesses, before it had even launched on TV. The brand pages ... on TV. We re proud to have been among the first brands to go live with Twitter brand pages. We re ...
Mindshare's Claire Valoti to succeed Shaun Gregory at O2 Media
07 Nov 2011 | by Sophie Maden
Valoti will join the Telef nica UK division in January and will be responsible for profit and loss, and for driving growth in the mobile advertising space. She will report to Telef nica UK new business director ... and it leads the whole industry in this emerging personalised advertising platform. "We are now able ...
Hall of Fame shortlists finalised and deadline extended
09 Sep 2011 | by Staff
names from the advertising, media, marketing and communications industries to its ranks, recognising ...
Philips plays with Grammy-winning orchestra in online work
07 Sep 2011 | by Sara Kimberley
Philips has launched an interactive online campaign featuring the Grammy Award-winning Dutch
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
