28 May 2012
| by Loulla-Mae Eleftheriou-Smith
for News Corp's 'Touch', a new television drama featuring Kiefer Sutherland, which was unusually released ...
for professional content on sites such as YouTube and Facebook.
Soap opera TV shows date back to the 1950s, when ...
days of TV channels when the likes of Persil and Omo and others were sponsoring the 30-minute soap ...
28 May 2012
| by Carl White and Nick Stringer
Consumers are ready for an open dialogue about online advertising and privacy, writes Carl White...consumer s understanding of the mechanics of online privacy and advertising.
The most striking is that the majority of people understand the value exchange between online advertising and the content it helps pay ...
. People also want more information about advertising online, because, to-date we have not done a good ...
25 May 2012
| by Matthew Chapman
King was the managing director of Yahoo Europe and chairman of the Radio Advertising Bureau before becoming managing director of Aurasma in June 2011.
According to a source, King has resigned ...
.
Augmented reality platform Aurasma is increasingly gaining traction in print and outdoor advertising ...
24 May 2012
| by Daniel Farey-Jones
The partnership means clients can take advantage of DoubleVerify's measurement technology and Evidon s InForm platform for privacy notices in ads as a fully integrated single-tag solution.
DoubleVerify is to transfer all existing online behavioural advertising compliance relationships to Evidon ...
24 May 2012
| by Sarah Shearman
Facebook is working on a system to measure the impact of advertising on the platform to address...to be bought through an automated system on behalf of advertisers. Currently, premium slots are sold directly ...
point of contention for advertisers on Facebook and the issue blew up last week when General Motors announced it was to pull all advertising spend from the platform.
Simon Mansell, chief executive ...
24 May 2012
| by Sarah Shearman
The strategy to align the brands under the Microsoft umbrella was first seen last December, when a TV ad showed ...
expanded over the decades from desktop PCs into online, mobile, gaming and advertising, can be a 'double ...
partly because of the UK business' own reticence. 'I don't know whether it's a British thing, but it ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...was appointed by the Eden Project to handle media planning and buying.
It has booked the ad onto digital TV ...
23 May 2012
| by Loulla-Mae Eleftheriou-Smith
The tie-up will be promoted through a campaign that builds on the brand's 'Seriously Mixed Up Fruit' messaging.
The work comes after Vimto revealed it would be moving its marketing spend from TV ...
advertiser InSkin Media to create a further wave of branded online games in a multimedia promotion.
Clare ...
22 May 2012
| by Sarah Shearman
stepping up the advertising for its Chrome browser, "we are in a much more competitive space than before ...
22 May 2012
| by Loulla-Mae Eleftheriou-Smith
think advertising on Facebook doesn t pay back, but for Dove, this is the right thing to do ...
to remove filters
