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Trading places: this week's people moves

to the role of chief executive at MHP, in Brand Republic's round-up of this week's people moves in advertising...Advertising MEC brings in Michael Dick as new head of strategy from global solutions in London as he leaves Coca-Cola North West Europe. He will replace Charlie Wright who has moved to MEC in Singapore. ( Campaign) Marketing Heinz has appointed Giles Jepson as chief marketing officer ...

CREATIVE STRATEGY: Computer game launch is a bit spaced-out

I rarely review advertising/PR stunts, for the obvious reason that most of them are barely worth a...the fun. No wonder it won more than 150 awards, including Game Of The Year at the British Academy of Film and Television Arts In the meantime, Bioware s success had caught the attention of big boys EA Games. Now ...

Think BR: Managing a crisis

product is about to be panned on TV or in the press... how bad will the publicity be? Will it go viral ...

Brand Republic launches Hall of Fame

innovation and achievement in the advertising, media, marketing and communications industries....BrandRepublic we enjoy a strong heritage in the advertising, media, marketing and communications industries so ...

Lady Gaga hands boost to UK PR independent

Gaga, along with Fiction artist The Bees, moves with her award-winning PR Adrian Read who joins Darling today as head of press. Read has worked with Gaga since her launch in the UK in 2008 and picked ... at the 2009 Record of the Day Awards. Dan Stevens, Darling Director, said: "As Darling continues ...

Brand Republic: a change is gonna come

the advertising, marketing and media professionals that make up the Brand Republic community specialise in ...

Four-fifths of in-house PRs don't get social media

Twitter plans to have hundreds advertisers using promoted tweets by Q4 Average number of social ...

Aer Lingus appoints TradeDoubler as affiliate partner

." TradeDoubler, whose affiliate portfolio includes other airlines such as British Airways, Lufthansa and KLM, will produce bespoke advertising solutions to meet Aer Lingus' demands. ...

Unison launches poster campaign to warn of Tory cuts

Unison is Britain's largest public sector union with more that 1.3m members, and is a major donor to the Labour party. The advertising campaign, funded by the union's general political fund, urges the public to "Look what's in the Tories' first budget", below an image of an axe with a blue blade. Dave Prentis ...

BR Video: BA stays in public favour despite strikes

LONDON - People are largely loyal to British Airways and believe it has done a good job...the company has used press advertising and social media extensively to put out information and its side ... TV news. ...

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