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Facebook overhauls privacy settings... again

27 May 2010 | by Ben Bold

data with advertisers. Zuckerberg vociferously denied this. He said: "Advertisers may target ads ... your personal information with our advertisers." Read all the details on Brand Republic's digital ...

BMW reviews UK advertising account out of WCRS after 29 years

03 Dec 2009 | by Staff

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

of the paradise island wrong on his second day, was the flipside to a campaign that won awards for the extent ... monsters was born. Consumers were asked to help locate the original monster suits from the 80s TV ads. A ...

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

, and the use of data collated by the advertising value equivalent (AVE) system is endemic. It s just ... of communications - advertising, direct marketing or promotional techniques - are being employed in parallel ...

Ethical shoppers are torn between food miles and Fair Trade

11 Nov 2008 | by Miranda Fitzgerald

is to source British produce wherever possible. It increased the amount it stocks from 6,200 to 6,800 last ... be focusing more on buying British, or at least European. This is increasingly done under the banner ...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV

28 Oct 2008 | by Raymond Snoddy

Senator Barack Obama, the highest-spending advertiser in US political history, is taking...custom and good sense, prevents Gordon Brown having 30 minutes of broadcast time across all British TV ... candidate's money is being spent on straightforward telly. He poured funds into a barrage of TV advertising ... . Obama seems on track to win next week's election, having spent more on TV advertising than any ...

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

the error of its ways, and its current advertising aims to challenge negative perceptions of the brand ...

Digital & Direct: Direct choice - Royal Mail

14 Oct 2008 | by Mike Spicer, Group managing director, EHS Brann

Its latest piece is the 'Grow Pack', created by Proximity London, which contains information on the services Royal Mail offers to save money and increase efficiency. Supported by TV and online marketing activity, it is a bespoke pack tailored to the needs of the recipient company. Visually, the pack is far ...

COI to form roster of regional agencies

18 Sep 2008 | by Gemma Charles

The Regional Integrated Agencies framework will include agencies capable of providing five core services: advertising, direct marketing, design/branding, digital and PR. This will allow COI's regional client account team greater flexibility when providing creative services across the UK. It will also ...

Bottled-water alliance unsettles rival brands

16 Sep 2008 | by Gemma Charles

on the move to create a separate organisation to the British Soft Drinks Association (BSDA)'s Bottled Water ...

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