British Olympic legends to boost Sega London 2012 game
24 May 2012 | by Hannah Crown
Seventy Seven PR will call on British Olympic legends to promote Sega's official London 2012 video
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Splendid retains £1m Smirnoff account
24 May 2012 | by Hannah Crown
awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems ...
Robin Grant: A man on a digital mission
24 May 2012 | by Sara Luker
, allowing advertising and media agencies to steal a march. What is bad news for the PR industry is good ... in an advertising structure for the first time. Again he longed to be the creative brains behind campaigns and, more ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
to shape online work. And with smart TVs also on the rise, video content is tipped as an area of huge ...
Laura McKechan: Mastering the art of war
17 May 2012
of the name, with its connotations - good and bad - of the British Empire, also seems to jar slightly ... people than it has been for two generations, with British soldiers on active duty and being killed ... striking series of talking heads in which British troops speak of their experiences. 'We can make ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
to build the world's leading Extreme Sports TV distribution company and through brand expansion has become ...
Andy Coulson brought focus on Cameron's 'sofa government' at Leveson
11 May 2012 | by Matt Cartmell
by Coulson that TV is now more important than print in the run up to an election, which he said would ... coverage drives down TV viewing figures. The election of Obama made some believe that online was the future ...
Consumer: Sports bra shows some real panache
10 May 2012 | by Hannah Crown
to create a conversation on Twitter. British Olympian javelin thrower Goldie Sayers agreed to become a ...
Apple, Google, Microsoft: Whose PR approach is the most effective?
10 May 2012 | by Charles Arthur
ahead of a new iPhone or product. Just look at the fascination about the possibility of an Apple TV ...
Speedo calls in Iris PR to refocus as lifestyle brand
01 May 2012 | by Sara Luker
, acknowledged that the brand would be high profile during London 2012 through its sponsorship of British ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
