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COMMENT: PLATFORM; This evaluation method is better by design

The PR industry should follow the example shown by the Design Effectiveness Awards to prove its...The PR industry should follow the example shown by the Design Effectiveness Awards to prove its ... body, set up the Design Effectiveness Awards in 1989. These awards provide some interesting pointers for our own industry. The Design Effectiveness Awards judge projects entirely ...

FOCUS: DESIGN AND PRINT; All part of the grand design

MAGAZINES: Contract publishing and in-house titles can become award winners with the use of bold images...MAGAZINES: Contract publishing and in-house titles can become award winners with the use of bold images ... Relations Practice on behalf of its client British Steel Strip Products. As part of a campaign to promote ... to arrange for two of the ideas - a futuristic dog kennel and TV - to be made up and exhibited ...

NEWS: STOP PRESS

keeps faith with Lowe Bell British Airways has renewed its long-standing contract with Lowe Bell ...

MEDIA: PROFILE; Decor for the creme de la creme: Tyler Brule, editor-in- chief and founder, Wallpaper

hit newsstands two weeks ago screaming class, impeccable contacts, and top-notch advertising on each ... , London, Fox Television. 1992 Contributing editor, Elle 1995 Series editor, EBN 1996 Founder ...

NEWS: Ludgate to assist Jarvis flotation

from the appointment, will also give advice on advertising and design work. Five agency staff ...

NEWS: STOP PRESS

and TV programme provider specialising in the food and drinks sector. Hollander, which will receive ... advertising group BDDP will not affect a new equity deal with its financial PR subsidiary Financial ... Awards take off Entries are invited from PR departments and consultancies for the first ...

MEDIA: BRIEFS

the recent merger of United News and Media and MAI. Rapture will be based at MAI-owned Anglia Television ... up of the Radio Advertising Clearance Centre by radio industry body AIRC to vet radio ad scripts before they are broadcast. Until now the Broadcast Advertising Clearance Centre has been the only ...

NEWS: Pepsi’s PR agency Freud Communications ...

into Gatwick to unveil a new TV ad campaign and a blue Concorde. The Daily Mirror was also printed on blue...Pepsi s PR agency Freud Communications this week masterminded the switch to a new look blue can. All 60 agency staff pitched in to fly hundreds of journalists, Andre Agassi and Cindy Crawford into Gatwick to unveil a new TV ad campaign and a blue Concorde. The Daily Mirror was also printed on blue ...

NEWS: STOP PRESS

to raise the position of PR on the business agenda. Thompson awarded CAM Fellowship PRCA director Colin Thompson has been awarded the Fellowship of the Communication Advertising and Marketing ...

FOCUS: PHOTOGRAPHY; Exposing the sharp shooters

companies and advertisers want. Nick Purdom reports on the techniques available and the hidden pitfalls ... but I don t think anyone would argue about manipulation in advertising, says Tarrant. PR images ...

 

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