Campaign: The Phone Book Client: BT PR team: Band Brown Communications Timescale: April-September 2004 Budget band: £100,000 to £1,000,000 The popularity of online search engines, new directory enquiries firms and the use of mobiles to store numbers have all affected the relevance of The...
British Telecom has shortlisted five agencies for its pounds 1 million PR account for the BT...British Telecom has shortlisted five agencies for its pounds 1 million PR account for the BT Global Challenge, a round-the-world yacht race which the company sponsors. The next race is not until autumn 2000, but work on the PR account begins later this year and will continue until after ...
The BT Global Challenge knows how to attract British media coverage but it must do more...The BT Global Challenge knows how to attract British media coverage but it must do more ... , the main problem is delivering what can be perceived as a British event in a global context. From ... and award-winning reports generated a substantial awareness of the event. Then there are the boat ...
Communications has completed its pounds 2.6 million acquisition of the US financial advertising and PR ... will merge with US business Citigate Inc, while advertising agency Albert Frank-Guenther Law joins ...
football team during this summer s European Championships. Award for PR Week journalist PR Week reporter Rebecca Dowman has won an award of excellence in the newcomer to editing category of this year s British Association of Communicators in Business Awards. Before joining PR Week in January ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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