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Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...

VIDEO: Ryanair's O'Leary launches hotel comparison site

'Leary has previously said that Ryanair invests "nothing" in advertising because his fares, he claims ... to build up the promoting, the advertising, and the brand of the Ryanairhotels.com website." O ...

Energy industry to increase transparency over best deals for customers

Customers of EDF, British Gas, E.ON, SSE, Scottish Power and Npower will also be offered the best tariff if their contract comes to an end, and if they contact their supplier at any time to ask. The Coalition Government claims the "landmark" deal with all the major energy suppliers could mean millions ...

Laithwaites Wine names ex-Lloyds man as marketing chief

a move to above-the-line advertising in the future. Caton said: "2012 is an important year ...

Taming the data deluge

collection, Maurel says some governing bodies are using real-time data to build their popularity. British ...

IAB Figures: Digital adspend grows 14.4% to £4.8bn

Figures from the Internet Advertising Bureau (IAB) and PricewaterhouseCoopers reveal brands spent ... driven "by big brand advertisers realising that digital is not just about click-though, and they can build brands online in the same way as TV and press". He said that another factor, driving ...

Confused.com extends Nectar partnership

will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ... a pitch. Its advertising had previously been handled in-house. ...

O2 launches review ahead of customer experience revamp

strong and clear brand across all touch points, from advertising creative to packaging. Follow ...

Royal British Legion to revamp communications programme

The Royal British Legion, the charity behind the annual Poppy Appeal, is relaunching its bi...at The Royal British Legion, said: "Now is the right time to move forward and we firmly believe the new work ...

Aston Martin secures first brand tie-up with Hackett

The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.