to be for many advertisers, procurement departments and media agencies ('Media agency meltdown', Marketing, 28 ... both on the neutrality of agencies' decision-making and on the value that advertisers get for their money. Yet, it is not a construct agencies have imposed on unwitting advertisers; rather it's a conceit ...
advertising as a mainstream marketing channel, for example, is a trend that direct agencies are well-placed to capitalise on. Perhaps even more crucial is advertisers' quest to integrate their marketing activities ... publishing and management consulting. Ian Millner, chief executive of Iris Worldwide, says advertisers ...
LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.
EDF has come under fire recently for its TV ads, but despite the furore, it has produced some very
series of missions. A direct mail pack was synchronised precisely to arrive as TV ads invited potential recruits to visit the British Army website. This pack, showing doors to a bomb factory, asked the recipient ... feedback at each stage. This campaign offers a great experience online, co-ordinated with TV support ...
Thompson now reports to Sally-Anne Johnson, Sky's director of face-to-face-sales, who is responsible for more than 300 stores. The company is seeking a replacement for Thompson's marketing position, in which he sought to drive sales of Sky TV, HD and broadband and phone packages through targeted direct ...
global direct response TV campaign. The appointment follows a three-way pitch.
ambassador Thandie Newton will appear in Toni&Guy magazine and on Toni&Guy.TV.
(Tuesday) and runs across TV, online and press.
copy of Galaxy Award-winning title Horrid Henry & the Abominable Snowman. Cocktail Marketing brokered
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
Haymarket Business Media © 1957 – 2012
to remove filters