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The Economist Group is building on its advertising network, Ideas People, to group together more...advertisers able to choose between national, pan-European or global buys. Advertisers are unable to choose ... of 60 publications all together and I want to make sure that, through RTB, advertisers cannot pick ...
SAS also plans to extend its capabilities to advertisers and agencies to help them make more informed decisions on where to advertise and how to optimize budgets for maximum impact. The company ... , said: "Digital advertising has huge potential to benefit from the application of advanced analytics ...
including Adap.tv, Brightroll, Adbrite, SpotXchange, YuMe and DoubleClick. The DMP is integrated with six ...
, had used its own data to come up with smarter packages for advertisers but had also set up an ad ...
to understand and develop viewer relationships and harness insights for advertisers....of corporate and commercial research, has been promoted to the role of head of advertising research and development. Whitehead said: "The head of advertising research and development will ensure that advances in data analytics and audience engagement metrics are utilised to help evolve our advertising model ...
as one of Europe s leading commercial TV companies. Titmuss said: "With over 80 years of direct ...
from seven in the second half of 2009. The other two are paid-for TV listings titles TV Choice and What's On TV. Also making a debut in the top 50 magazines by circulation were John Lewis Edition ...
Gary Rhodes, the TV chef and restaurant owner, is launching a bespoke magazine through contract...in Dubai and Grenada. Approximately a third of the magazine is advertising. Launch partners include high ...
to settle a long-running legal dispute over a customer-relationship management project for the pay-TV...to pay Virgin Media to acquire its content business Virgin Media Television, after a protracted sale ...
LONDON - Dating site Loverstruck.com is testing real-time geo-targeted advertising for the first...continues to evolve we are seeing a lot of new possibilities open up for the advertising industry. "We're particularly excited about geo-targeting as it makes it even easier for advertisers to reach the right people. Ultimately this means that advertisers get a far greater return on their investment and users see less ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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