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on motor racing. The brand is increasingly shifting its motor-racing activity from the British Grand ...
Just as we've all recovered from being stuffed with Christmas advertising, along come the sales ... ? And what does sale-styled advertising do for the brand? Take O2. The agency has done its best ... be the comparison sites? Not trawling along the freezing high street. So O2 s advertising has to work even harder ...
Moles may not hibernate, but we do spend as much of winter in front of the TV as the next mammal.... Mktg And can I access TV shows as well as films via Netflix? Netflix Yes, you will be able to. We ... 's very good value. Mktg Someone said there is going to be an advertising campaign supporting Netflix ...
advertising activity to support its sponsorship of the England football team, claiming it is "supporting a ...
For Television The Year Ahead For Media Planning The Year Ahead For Media Agencies The Year Ahead ...
In the increasingly complex advertising technology sector, do clients really understand the value...you are a specialist in digital advertising technology, the digital display landscape or ecosystem can ... -sectors providing some general, and some niche, services to an advertiser wishing to place a digital campaign ... digital display campaign must pass, two key themes are emerging from the advertising technology community ...
One of Mole's New Year resolutions is to shop around for a broadband and TV package. We started...Virgin Media Thank you for calling Virgin Media sales. How may I help? Mktg I am thinking of joining for a broadband and TV home package, but some of my friends have problems with the service - their internet is slow or On Demand doesn't work. VM Let me take your postcode. (Mktg gives postcode.) OK ...
'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul..... The Kraft brand s current Toast of a Nation TV campaign salutes down-to-earth heroes like, er ... "Happy Little Vegemites", the brand s 1954 TV anthem revived in the 1980s if there's an Australian near ...
The Work It Baby campaign picked up three awards on the night, leaving Vanessa Preece, head ... to the agency s decade-long relationship with Shop Direct, describing the awards as the "epitome of our ... . There was no TV budget and in a crowded market the positioning had to be distinctive. Bates said: "What we ...
The campaign, created by agency SOUK360, is running across TV until 12 February, supported by press and direct marketing activity. Media buying is being handled by Mike Colling Company. The ad ... demographic. SOUK360 handles the advertising for Bourne Leisure's Haven Holidays, and, in October ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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