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Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
A net balance of 3.2% of companies revised down direct marketing budgets, while the reading for overall budgets was marginally up. Cuts to direct marketing spend were principally attributed to shifts in spend towards internet advertising. The report also showed that actual spend on direct marketing ...
will be promoted with a new TV and radio ad, again featuring its animated brand character and version of disco ... a pitch. Its advertising had previously been handled in-house. ...
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ...
Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ... Smith's to capitalise on their British heritage are phenomenal. 2. JOHN LEWIS DOES CHRISTMAS When ... of recent times, as the pair compete for advertising investment and consumers' attention. With Facebook ...
The TV clip, featuring animated brand character Cara, once more features a version of 70s disco song YMCA , with the words changed to promote the price comparison site. In this ad, the brand highlights a new deal in which customers will receive 1,000 Nectar points for every car insurance policy ...
than TV. The sharing of common cultural references is important, because brands seek fame and trust - two things that TV has done well at delivering. So, it is hardly surprising that, given ... , but also because TV works as the platform to launch brands into the social space. Either way, if telly ...
through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... Acxiom has brought in digital advertising veteran Scott Howe as chief executive. Meanwhile, mass ... in the form of Xaxis. On the supply side, TV companies are readying themselves to shift to platforms ...
, for instance, students are over twice as likely as the average British adult to claim brand image is the most ... as the average British adult to have held their main current account for just six months to a year ... half times as likely as the average British adult to be among the heaviest fifth of consumers ...
Feet Rising, whose first advertising for the building society broke last week. It features a carousel ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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