But how, when and where should advertisers be cool? Of course, there is a book/website called Coolbrands that claims to know the hip from the not. It all depends on whether you trust the judgement of their panel of style-leaders and opinion-formers. A better barometer might be that great live, continuing ...
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
The offer of a chance to win an Aston Martin V8 Vantage Coupe will be part of Hackett s 'Essentially British campaign. Hackett customers who make a purchase from the menswear retailer s spring/summer collection will be entered into the prize draw. The campaign will break this week with in-store activity ...
, are to sponsor British Formula 1 team Lotus in a multi-year deal.
TV ad breaking during this weekend's Super Bowl....-class Ypsilon models. A collection of three TV ads will be supported with print, outdoor, digital, direct marketing and eCRM activity. The TV clip itself begins with a 300C model driving through Detroit ...
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing Campaign and Best Viral. The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ...
in the accompanying global television campaign , created by TBWA\G1. Follow Matthew Chapman at @mattchapmanUK ...
through behavioural targeting and integrated Clubcard data. Digital advertising's evolution continues ... Acxiom has brought in digital advertising veteran Scott Howe as chief executive. Meanwhile, mass ... in the form of Xaxis. On the supply side, TV companies are readying themselves to shift to platforms ...
this year RAC handed its digital and direct marketing account and advertising duties to Rapier ...
and her car. Vauxhall s advertising agency roster, including agencies such as DLKW Lowe and McCann ... . The brand was one of the first to suspend its advertising from News of the World prior to the paper s recent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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