Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone Radio Advertising Bureau RadioCentre Scotty Brands Finance director s award British Gas Nectar Award British Gas Dr Pepper the Pepperhood (Coca-Cola) Zone Hotels ... Awards for Excellence. The FMCG giant has been cited in five different categories, including social ...
Laithwaites Wine names ex-Lloyds man as marketing chief
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
a move to above-the-line advertising in the future. Caton said: "2012 is an important year ...
CREATIVE STRATEGY: Cheering on Mars Bars and their worthy goal
24 Jan 2012 | by Simon S Kershaw
advertising before and are at the very beginning of a journey much more familiar in the B2C world....as the Ness of Brodgar. An advertising property is gold. And advertisers change or dump them ... new TV ad' link) carries one of several edits of a film celebrating the completion of the Carperby ...
CREATIVE STRATEGY: Vegemite wins gold for wit
10 Jan 2012 | by Simon S Kershaw
'm afraid the associated sponsorship and advertising has done little to stir my patriotic soul..... The Kraft brand s current Toast of a Nation TV campaign salutes down-to-earth heroes like, er ... "Happy Little Vegemites", the brand s 1954 TV anthem revived in the 1980s if there's an Australian near ...
Review of the Year: Top 10 marketing moments of 2011
19 Dec 2011 | by Nicola Clark
Lewis and its advertising agency Adam Eve's beautifully crafted TV ad, celebrating the joy of giving ... Smith's to capitalise on their British heritage are phenomenal. 2. JOHN LEWIS DOES CHRISTMAS When ... of recent times, as the pair compete for advertising investment and consumers' attention. With Facebook ...
Innocent to launch 'Healthy New Year' on-pack promotion for smoothies
08 Dec 2011 | by Loulla-Mae Eleftheriou-Smith
's free daily prize draw, which will see people awarded with prizes such as spa holiday in Thailand, a ...
Whitbread appoints EHS 4D for CRM activity
08 Dec 2011 | by Sara Kimberley
restaurant brands to attract a younger audience. Bartle Bogle Hegarty Milton Keynes will work on advertising ...
Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
an audience-participation TV show, put forward by Proximity s Caitlin Ryan. The audience vote did ... advertising campaign that pretended the pack for national favourite chocolate bar Rom was to be redesigned ...
Agencies line up for Birds Eye account
17 Nov 2011 | by Sara Kimberley
TV advertising activity features "Clarence" the stuffed polar bear, voiced by the actor Willem Dafoe ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
