03 May 2012
| by Sara Kimberley
direct-response TV activity to direct mail.
Whitewater was behind the RSPCA's most recent DRTV ad ...
01 May 2012
| by Kim Benjamin
Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012...Zone
Radio Advertising Bureau RadioCentre
Scotty Brands
Finance director s award
British Gas Nectar Award British Gas
Dr Pepper the Pepperhood (Coca-Cola) Zone
Hotels ...
Awards for Excellence.
The FMCG giant has been cited in five different categories, including social ...
26 Apr 2012
| by Sara Kimberley
, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...
05 Apr 2012
| by David Benady
collection, Maurel says some governing bodies are using real-time data to build their popularity.
British ...
02 Apr 2012
| by Nick Batten
of the most awarded creative departments in the UK, from Bartle Bogle Hegarty's Limbo and TBWA\Payne Stracey ...
of the most experienced and awarded creatives in the marketplace.
"His appointment reinforces our ...
successful insight and data offering.
"With Mike on board, we hope to build a recognised, award ...
09 Feb 2012
| by Sara Kimberley
Domino's currently works with Big Communications on its advertising, but it is unclear how ...
.
A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ...
and Twitter to drum up business on a local level.
Last year, Domino's launched a TV campaign narrated ...
02 Feb 2012
| by Staff
TBG Digital, AKQA and Adam & Eve lead nominations for this year's Revolution Awards 2012, set...have received seven nods each. AKQA will be hoping to pick up awards for Best Use of Mobile and Best Use of Consumer Engagement, while Adam Eve is up for awards including Best Integrated Marketing Campaign and Best Viral.
The Awards take place at Grosvenor House, Park Lane, in London on Friday 20 ...
24 Jan 2012
| by Tash Whitmey, EHS 4D
channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly, this means ...
12 Jan 2012
| by Sara Kimberley
advertising activity to support its sponsorship of the England football team, claiming it is "supporting a ...
12 Jan 2012
For Television
The Year Ahead For Media Planning
The Year Ahead For Media Agencies
The Year Ahead ...