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Yelp, the online city guide, has brought in Brands2Life as it attempts to make an impact in the UK market.
Breaking a brand into the mainstream is a big challenge. David Benady asks whether it is possible for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising.
PepsiCo is slashing 8,700 jobs, around 3% of its workforce, and is to mirror rival Coca-Cola by announcing a major investment in advertising and marketing.
British Airways' latest ad in its "To fly. To serve" campaign will launch on Facebook today
Moo.com is seeking its first advertising agency.
There aren't many things that guarantee disruption.
TripAdvisor's PR consultancy claims travel website's verified measuring is 'best in breed'.
Public trust in TripAdvisor, the world's most-used travel review site, has been hit by a regulator's ruling that it can no longer claim to have reviews by 'real travellers'. But PR professionals are split about how this will impact on the online management of travel brands' reputations.
and champion British creative talent....believes that it lost some of its legitimacy as a showcase of the "best of British" when it introduced ... but it was the networks that kicked it down," he acknowledges. "It should be about the best of British, but is still ...
Beleaguered electronics retailer Comet has been slammed by the advertising watchdog for misleading consumers over its initial retail prices before cutting them for alleged savings.
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