of a 60-second TV ad last night.
The retailer spent $16 million on advertising up to November last year, a huge increase on the $3 million spent during 2007. It has around 1,000 US stores, with 75 due to open this year, including its first location in New York City. McCann Manchester already works on the Aldi business in the UK. ...
Wieden+Kennedy has won a five-way pitch to handle Honda's environmental advertising. The first
and is planning to increase investment into the Lotto game, which makes up for most of Camelot's 24m advertising ...
. Aldi, which has 278 outlets across Britain, spends 5.6 million on advertising, according to Nielsen Media Research. The decision to move its creative advertising business from London's Carney ...
AMV has been invited to defend its 15-year tenure of the business against Lowe, Euro RSCG London and M C Saatchi. The review is expected to bring down the curtain on the advertising fronted by the Men Behaving Badly stars Neil Morrissey and Leslie Ash, which has been running for six years ...
The budget supermarket chain Aldi is holding a review of its £4.5 million creative advertising...Aldi, a pioneer of the heavily discounted, no-frills sales model, has called an undisclosed number of agencies to pitch for an estimated 3 million chunk of its UK advertising account. It is not known if the incumbent agency, Carney Richardson, has been asked to re-pitch for the business. Media planning and buying ...
Camelot, the UK national lottery operator, has appointed BMP Optimum to its £20m ($33 million) media planning and buying account following a five way competitive pitch.
, The Box, the Williams and Jordan Grand Prix teams, Schweppes, Silk Cut, TDK, British Gas and British ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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