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Close-Up: Why Sony isn't after another 'balls'

of the last decade). The first big campaign by Anomaly since the US hotshop dug its toes into British soil ... account last autumn. And let's be clear: great advertising was never what the Sony pitch was really ... , from its film and music assets through PlayStation and into the camera, computer and TV hardware ...

Media Forum: Is media's recession over?

. This rather reassuring conclusion tends to back up the evidence that's been emerging from the UK's TV market ... for the economy. But we're seeing advertisers switching out of direct response into brand advertising, which ... if some uncertainties remain. He says: "The sectors showing the strongest growth are TV, the tabloids ...

Media Forum: Is media's recession over?

. This rather reassuring conclusion tends to back up the evidence that's been emerging from the UK's TV market ... for the economy. But we're seeing advertisers switching out of direct response into brand advertising, which ... if some uncertainties remain. He says: "The sectors showing the strongest growth are TV, the tabloids ...

Close-Up: Burley unfazed by the CHI client/agency bond

and the Department for Transport have helped put Burnett on the awards map. Burley speaks enthusiastically (and ... , such as British Gas and Royal Bank of Scotland. "Jonathan's done very cool, edgy work, such as Pot Noodle ...

Close-Up: Burley unfazed by the CHI client/agency bond

and the Department for Transport have helped put Burnett on the awards map. Burley speaks enthusiastically (and ... , such as British Gas and Royal Bank of Scotland. "Jonathan's done very cool, edgy work, such as Pot Noodle ...

Media Perspective: Copywriter? Want to go client-side? This job may interest you

, advertisers don't get anything but the standard 140 characters of text to play with. They just have to use ...

Media Perspective: Copywriter? Want to go client-side? This job may interest you

, advertisers don't get anything but the standard 140 characters of text to play with. They just have to use ...

The World's Leading Independent Agencies 2010: BSUR Amsterdam

With the best brands, you don't notice where design stops and advertising begins, BSUR says....The World's Leading Independent Agencies 2010 is a Campaign advertising supplement published for thenetworkone. Once upon a time, a communications concept was an idea for a TV commercial, and, well, that was pretty much it. This golden age saw a couple of media channels embrace just about everyone: one TV ...

The World's Leading Independent Agencies 2010: Walker

The future isn't advertising, according to Pius Walker, but the brilliant ideas that lie behind it....that great advertising has. Nor does it mean that a compelling story told within a 30-second TV ad ... The World's Leading Independent Agencies 2010 is a Campaign advertising supplement published ... with advertising. The truth is: nothing. And that is the situation our industry seems to be stuck with. Life ...

The World's Leading Independent Agencies 2010: Change integrated

The World's Leading Independent Agencies 2010 is a Campaign advertising supplement published ... the digital-specialised agencies fighting for digital awards. And yet, we have managed to run multiple integrated campaigns. And our websites have succeeded in winning "Favourite Website Awards" a couple of times ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.