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Old Spice targets Twitter generation

Wieden + Kennedy Portland scooped the top creative honour last month for its US TV ads for the Procter Gamble brand, starring fast-talking, muscle-bound former American Football player Isiah Mustafa as a "The man your man could smell like". It has now created more than 100 short clips featuring ...

18 Feet & Rising in Avon account win

and creative Matt Keon, has picked up a global advertising brief for Avon....of the company's product launch advertising. The win comes as the agency confirms the hiring of its third ...

Agencies vie for TCP and Buttercup integrated accounts

, the British comedy actor and writer, his debut TV appearance as a man throwing a sickie while fishing ... agency will be briefed to create integrated campaigns, including TV, for both pieces of business ...

Hooper Galton wins Brodie & Stone task

LONDON - Hooper Galton has scooped the integrated advertising account for the cosmetics brand

Right Guard owner appoints Miles Calcraft Briginshaw Duffy to £4m UK ad account

to handle its £4 million UK advertising account....The agency picked up the business without a pitch, and will now be responsible for creating advertising campaigns for Henkel's Right Guard deodorants and for its haircare range Schwarzkopf. In the past, Henkel has used agencies on its global roster to create campaigns for the UK market, including ...

Brodie and Stone kicks off advertising pitch

to handle its integrated advertising account....The company has drawn up a shortlist to pitch for the business in a process handled by the AAR. The successful agency will create a campaign to relaunch the company's T-Zone brand, which incorporates cleansing and skincare products. Its campaign will focus on digital advertising, as well as print and poster work. T ...

Mother wins £66 million Nurofen business

LONDON - Mother has scooped the £66 million global advertising account for the Reckitt Benckiser...to pitch for the Air Wick advertising account - a pitch that is still ongoing. Since its appointment, Euro RSCG has produced campaigns for Nurofen including a recent TV spot featuring a woman walking her ...

MPG picks up Burt's Bees skincare brief

The skincare brand, which has ambitions to become the world's number one natural personal care brand within five years, has appointed the network ahead of an advertising push behind its products across several markets. MPG International, which was appointed after a pitch, will handle the account ...

Unilever appoints LMFM to digital role

The agency won the business following a pitch against a selection of existing Unilever roster agencies, including AKQA, the incumbent on the account, and Cake. Lean Mean Fighting Machine will now work on a number of digital projects for the brand to build on the advertising that has recently ...

Eli Lilly calls erectile dysfunction pitch

-European advertising account for its erectile dysfunction drug Cialis....The successful agency will be briefed to create an above-the-line campaign, including TV, print, in-store and outdoor activity, which will encourage ED sufferers to seek advice on the drug from ... million. Eli Lilly recently launched a TV campaign in the UK promoting its ED advice website 40Over40 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.