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Simon Andrews to run mobile start-up

The agency, called Addictive, will provide mobile advertising and content, apps and services for smart phones. Andrews will run the operation, which will be his fifth start-up, with Pete Robins and Nick Suckley, the co-founders of Agenda21, as founding partners. Though the agency is not an offshoot ...

Publicis team lands EUR70m wind brief

Led by Saatchi Saatchi Sustainabilty, the agencies won a final shoot-out against Naked Communications in a process managed by the Danish intermediary Hestbaek Consult. Y R Brands and Euro RSCG New York were eliminated in an earlier round. Saatchis has been briefed to create advertising to help ...

EDF begins search for agency to overhaul online work

The brief is expected to include digital strategy and creative and will also involve redesigning its website, www.edfenergy.com. The company is said to want its online activity to tie in more closely with its above-the-line advertising. EDF does not work with a retained digital specialist agency. Its ...

Albion lands Be Broadband integrated brief

to handle its integrated advertising business.

Samsung Mobile in film label link-up to promote i8910 HD handset

The partnership, brokered by Starcom MediaVest and the film consultant elevenfiftyfive, will incorporate the commissioning of four five-minute high-definition films, which will be created by directors selected from the advertising, music, feature film and fashion industries. The subject of the films ...

Paul Simons backs mobile advertising start-up

mobile phones as an advertising medium.

Proximity London lands place on Orange digital roster

LONDON - Orange has awarded Proximity London a place on its digital roster after a pitch against

118 118 brings in Oystercatchers to handle £14 million media pitch

to handle online. Oystercatchers recently organised a pitch for 118 118's digital advertising that resulted ... , recently awarded an ad brief to The Brooklyn Brothers, which worked on the campaign that featured Ray ...

Starcom nets global BlackBerry account

8120, to meet the growing demand for a pay-as-you-go smartphone. The latest TV ad campaign ... , features a couple watching a film on a large screen TV. The woman discovers she has to go out and reduces ...

VCCP launches duck-based O2 campaign

The push is part of a 5.5 million TV, poster and outdoor campaign promoting the extension of the company's Top Up Surprises offer. Every time an 0 2 Pay Go customer tops up their mobile ... the chance to win anything from free texts to LCD TVs and laptops. The TV work shows the journey ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.