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Bakers creates TV soundtrack just for dogs

Bakers, the Nestle owned pet food brand, has created an ad for dogs, which includes a high-pitched whistle that can not be heard by humans.

Rapp creative directors poached by Pulse

and CDP. They won a DMA gold for their work on the charity IFAW and a Campaign Big award for a child ... , lastminute.com, British Airways, Nintendo, Philips, Dulux, Lloyds Bank, Ikea, Costa Coffee and The Guardian ...

Foxy Bingo exposes all in new ad

The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day. The 60- and 30-second spots, entitled 'Born ... -sheet posters will support the online and TV activity. Follow Sara Kimberley on Twitter ...

Sacoor Brothers appoints Now to first UK ad account

Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account

Moo.com kicks off advertising review

Moo.com is seeking its first advertising agency.

DDB lands Petplan account after pitch

DDB UK has picked up the advertising account for the pet insurance provider Petplan after a

The Red Brick Road wins £8m Suzuki account

through-the-line advertising. Suzuki declined to comment on the appointment but James Osborn ...

VCCP named most 'in-demand' shop

emerged as the advertising agency with the best conversion rate among those that pitched at least five ...

Channel 4 admits February deals will not be delivered

Channel 4 has taken the unusual step of admitting to agencies and advertisers that it will fail...In a series of e-mails sent to agencies, the broadcaster informed TV buyers that it had a "couple of issues regarding delivering deals in February" and it expected to under-deliver campaigns by up to 5%. However, its position in delivering campaigns that target an upmarket audience involves a predicted ...

Brown-Forman seeks shop for global vodka ad briefs

Brown-Forman is on the hunt for an agency to handle the global advertising business for its Maximus

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