23 May 2012
| by Loulla-Mae Eleftheriou-Smith
McCann London has created a TV spot designed to raise awareness of The Big Jubilee Lunch, the Eden...was appointed by the Eden Project to handle media planning and buying.
It has booked the ad onto digital TV ...
17 May 2012
| by Ilicco Elia, LBi
the game itself, Google reports that 41 per cent of searches involving Super Bowl TV advertisers came via ...
management system, analytics tools, advertising solutions and identity management is designed to work across ...
mobile, a tablet, a desktop computer or even a TV.
There are so many practical reasons to ensure ...
17 May 2012
| by Gavin Crouch, JWT London
key themes for brands in retail: Wi-Fi advertising, gamification and loyalty 2.0.
Wi-Fi advertising
As more stores begin to provide free Wi-Fi for customers, we will start to see some great inventory for brands to advertise on in-store log-in pages using both pre-roll video and rich-media formats ...
17 May 2012
| by James Devon, MBA
advertising annoying. In a recent piece of YouGov research, almost two-thirds of Brits (64 per cent) said mobile phones were the most unacceptable device on which to receive unwanted advertising. There is a real ...
16 May 2012
| by Arif Durrani
to honour Jack with this award."
Dorsey will be honoured during the Press, Design, Radio and Cyber Lions awards ceremony on the evening of 20 June in the Palais des Festivals, Cannes.
Each year, the festival presents the Media Person of the Year Award to a prominent personality considered influential ...
16 May 2012
| by Loulla-Mae Eleftheriou-Smith
Paddy Power's TV and online ad asking viewers to spot "transgendered" ladies among a crowd...The 'Ladies Day' ad, created by Crispin Porter Bogusky, aired on TV in February, but was quickly ...
stance.
The Advertising Standards Authority (ASA) began an investigation into the ad, saying it had ...
is based in the Republic of Ireland, the Advertising Standards Authority Ireland (ASAI) judged on the ad ...
09 May 2012
| by John Reynolds
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled...).
In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ...
of advertising rules.
The ASA said it had not received sufficient evidence that "six million reptiles were ...
08 May 2012
| by Maisie McCabe
2004 . The company appointed VCCP to its advertising account in December 2010 .
Aaron Robb, digital ...
04 May 2012
| by Ben Hall
,500
486
129,986 shares
7. Spke TV 'Darth Vader plays ...
03 May 2012
| by Sara Kimberley
EDF Energy has appointed AKQA as its lead digital advertising agency.....
EDF's advertising agency, Abbott Mead Vickers BBDO, recently created a campaign for the brand ...