RSPCA calls review of £5m DM account
03 May 2012 | by Sara Kimberley
direct-response TV activity to direct mail. Whitewater was behind the RSPCA's most recent DRTV ad ...
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Lush ad banned over claims that reptile trading was driving species to extinction
09 May 2012 | by John Reynolds
An ad for cosmetics company Lush has been banned by the advertising watchdog after it ruled...). In total, the Advertising Standards Authority (ASA) received 14 complaints, relating to eight different ... of advertising rules. The ASA said it had not received sufficient evidence that "six million reptiles were ...
Iris wins Domino's digital and DM task
26 Apr 2012 | by Sara Kimberley
, Domino's launched a TV campaign, created by Big Communications and narrated by the punk poet John Cooper ...
ASA raps Scotland's panda 'gift' claim
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running
Lateral Group hires Mike Cavers as executive creative director
02 Apr 2012 | by Nick Batten
of the most awarded creative departments in the UK, from Bartle Bogle Hegarty's Limbo and TBWA\Payne Stracey ... of the most experienced and awarded creatives in the marketplace. "His appointment reinforces our ... successful insight and data offering. "With Mike on board, we hope to build a recognised, award ...
Heathrow runs family-friendly Easter campaign
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Heathrow, the BAA-owned airport, is launching an Easter advertising campaign which highlights its
National Lottery campaign spotlights charity funding
29 Feb 2012 | by Ed Owen
The 'Life Changing' campaign, created by Abbott Mead Vickers BBDO, will run across TV, press ... ,000 or less. A 60-second TV ad, "heroes' return", will feature a journey to Burma by World War II veteran ... , marketing director at Camelot, said: "The new TV ad really brings to life the life-changing impact ...
Charity to run gender recognition outdoor ad
20 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
-of-home advertising and the technology was created in conjunction with 3D Exposure and CURB Media. Incorporating ...
Domino's Pizza calls digital and direct marketing review
09 Feb 2012 | by Sara Kimberley
Domino's currently works with Big Communications on its advertising, but it is unclear how ... . A large proportion of Domino's marketing budget is spent on digital advertising, with nearly half ... and Twitter to drum up business on a local level. Last year, Domino's launched a TV campaign narrated ...
MRM Meteorite wins Vauxhall DM brief
12 Jan 2012 | by Sara Kimberley
advertising activity to support its sponsorship of the England football team, claiming it is "supporting a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
