The Co-operative Group is set to appoint Leo Burnett to handle its £50m advertising account....The agency won the account after a competitive pitch against Now and CHI Partners. The win is expected to be ratified by the Co-op board next week. DDB is believed to have withdrawn on the eve of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
. It is understood that the review is tied to an increase in advertising spend ahead of an update of Experian's consumer products. CreditExpert's most recent TV campaign, through The Red Brick Road, broke in February ...
to handle the 2 million advertising and digital account for the Jordans brand, which was previously ...
advertising account....was responsible for using the TV presenter Paddy McGuinness in BetVictor's advertising. The most recent campaign ...
advertising agency, has also created online activity as part of its broader campaigns. Last year, TMW ...
Her appointment to the new role, which involves overseeing the organisation's relationships with media agencies and advertisers, follows the decision to rebrand from its former name of the Newspaper Marketing Agency earlier this week. Clifford will report to Rufus Olins, the chief executive of Newsworks ...
propels them up the advertising rich list, Adam Eve's founders must surely hope that their return to a ... Campaign 's Agency of the Year, with John Lewis landing the Advertiser of the Year accolade. By the time ...
advertising account....Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia. Zurich, which spends 4 million in the UK, according to Nielsen figures, consolidated its advertising ... . Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ...
and Eucerin. Carat won last year s Media Campaign of the Year at the Campaign Media Awards for its Nivea ...
to inform the future strategy". Last year, Government advertising from its various departments commanded ... , as the Government now looks to harness advertising to stimulate economic growth in the UK. Martin Sorrell's WPP ... at time of writing. The Government's own figures show it spent 77m on advertising in the year ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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