Havas revenue rises 7.2% in Q1 but UK growth stalls
24 Apr 2012 | by Arif Durrani
for the first quarter of 2012, with European operations boosted by its media and advertising businesses
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Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
, advertising is expected to see the most robust performance across the year with 85% of respondents believing ...
Omnicom Group Q1 revenue climbs 5% to $3.3bn
18 Apr 2012 | by Maisie McCabe
quarter of 2011. Omnicom companies provide advertising, strategic media planning and buying, digital ...
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
to underestimating the danger of flu. It is really important to advertise to them to encourage them to get their flu ... explained what the Government did to substitute for the seasonal advertising campaign. "Vaccine uptake rates in 2010, when there was no national media advertising campaign, were very similar to previous ...
School Reports 2012: Ogilvy & Mather Advertising
02 Apr 2012 | by Staff
Score: 6 Agency factfile: Ogilvy Mather Advertising Type of agency Big ... into an award-winning creative shop overnight, but last year did see some charm return to Ogilvy's work, best highlighted through TV campaigns for Kodak, Europcar and Expedia. The agency also deserves credit ...
School Reports 2012: Mother London
02 Apr 2012 | by Staff
and there was, as has become usual, a lot of great work, awards and account wins. But 2011 didn't always go...Tourism). A year for awards - APG Strategy Agency of the Year and British Arrows Most Successful Agency ... such as "apartomatic" and the Cidre work were key to the brand nabbing Campaign's Advertiser of the Year in 2011. Mother also created a TV show for New Look as well as strong Pot Noodle and PG tips ads. Nonetheless ...
School Reports 2012: OgilvyOne
02 Apr 2012 | by Staff
When an agency wins Campaign's Direct Agency of the Year award for a second year running, it..., effective campaigns were created last year for a number of high-profile clients, including British Airways, British Gas and IBM. The agency also proved it was just as adept working on boutique brands, highlighted ... a massive 11 gongs at the DMA Awards, as well as being the only UK direct marketing agency to win ...
School Reports 2012: SapientNitro
02 Apr 2012 | by Staff
company that wants to do advertising, finally made headway in 2011 on the creative field....campaign for new client Ladbrokes, which linked the company's trading platform directly to "live odds" TV ... of it. Score last year: 5 How SapientNitro rates itself: 8.9 "More than 30 creative awards ...
School Reports 2012: MEC UK
02 Apr 2012 | by Staff
with some success. Last year, it won a gold at the Campaign Media Awards, for a campaign it brokered between...3 (biggest: Wickes resigned) TV 48% Press 22% Outdoor 10 ... pipped Google to the post by winning in the Data Innovation category at the Media Week Awards. MEC ...
School Reports 2012: UM London
02 Apr 2012 | by Staff
score has improved by one point every year since a nadir in 2008 when it was awarded a 4....) Accounts lost 1 (SC Johnson) TV 36% Press 12% Outdoor 6 ... of awards - and its work on its Microsoft accounts is arguably as innovative as anything out ... market-leading innovative work resulting in continued awards success - winning again at Campaign ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
