Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
, advertising is expected to see the most robust performance across the year with 85% of respondents believing ...
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BlackBerry hails people of action in global campaign
14 May 2012 | by Matthew Chapman
. Television activity is based around the concept that BlackBerry users are people of action and devices ... is there to help the consumer make those decisions and achieve their goals." The TV spot broke on Saturday during ...
Kaspersky hands global ad account to McCann London
10 May 2012 | by Anne Cassidy
international advertising account, estimated to be worth around £15 million.
Intel pushes Ultrabook with biggest campaign for a decade
01 May 2012 | by Matthew Chapman
Intel is launching its largest advertising campaign for almost a decade with a push for its...The global campaign is valued at hundreds of millions of dollars with the television spots set ... old-fashioned" represents a new approach to advertising for Intel by focusing on drama rather than ... " debuts on UK television today (1 May) after a world premier paid promotion on Twitter and exclusive ...
TalkTalk seeks agency for YouView task
26 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
to develop the main advertising campaign to support YouView's launch. YouView's story so far ...
Which Olympic sponsor ads are most shared?
18 Apr 2012 | by Ben Hall
5. British Airways 'boy' All time: 8,039 6. Coca ...
BETC London wins global project for Samsung Smart TV
16 Apr 2012 | by Daniel Farey-Jones
Consumer electronics brand Samsung has awarded BETC London a brief to produce a global digital...aspect of what the TV can do" and will break online next week and potentially appear on television ...
Mother beats two to win HTC global advertising business
15 Mar 2012 | by Anne Cassidy
advertising activity, called the pitch late last year because it wants global brand ideas that can work across ... , including traditional advertising, digital and retail. Mother will collaborate with HTC's regional client ... for HTC in Europe includes a TV spot, "soundwave", that features a girl who can make everything she comes ...
Tesco kicks off Blinkbox pitch
08 Mar 2012 | by Anne Cassidy
at no additional cost. The current incumbent on Tesco s above-the-line main brand advertising is The Red Brick Road. It is understood that Blinkbox does not have its own retained advertising agency. Blinkbox ... . It is already available on the iPad, PCs, Macs and the Xbox, as well as LG and Samsung smart televisions ...
Morrisons, Unilever and Mercedes trial NFC and QR outdoor digital technology
05 Mar 2012 | by John Reynolds
with JC Decaux and Kinetic. Unilever will advertise four of its brands Lynx, Vaseline, Toni Guy ... 's shopping centre. All the advertising panels, owned by JC Decaux, have been NFC and QR code-enabled, which will mean that smartphone owners can scan a code or tap a chip on the advertising posters ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
