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Google to launch 'own-brand entertainment hardware'

10 Feb 2012 | by Matthew Chapman

its Android mobile operating system to mobile manufacturers, and the launch of its Google TV platform ...

Tess Macleod Smith joins Net-a-Porter

10 Feb 2012 | by Nick Batten

to advertisers and partners. "The group has developed a reputation for innovation and we want ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

10 Feb 2012 | by David Benady

for challenger brands to enter the public consciousness and hit the big time without investing in TV advertising....Mainstream brands built without the aid of TV advertising abound these days. One need look ... size without TV advertising - although, to boost scale, it eventually turned to it in 2005. A host ... mainstream brand that has achieved significant distribution through major retailers without TV advertising ...

Exploring licensing's new gaming frontier

10 Feb 2012 | by Eva MacIntosh

by expanding into toys, clothing, TV shows, magazines and computer games. Brand licensing has historically ... -worth of merchandise in 2011, and is launching an online TV station. Meanwhile, Angry Birds opened its first shop ... is changing. 'In the old model of films and TV shows, a film came out, a character took off, they did a sequel ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

10 Feb 2012 | by John Reynolds

-Cola by announcing a major investment in advertising and marketing....in advertising and marketing support. It mirrors a similar announced by Coca-Cola , which recently announced ... advertising strategy commitment. PepsiCo's advertising uplift is primarily to focus on the US, where it has ...

Clarence Mitchell speaks out following Leveson Inquiry

10 Feb 2012 | by Matt Cartmell

appearance, Clifford told PRWeek: The British public is starting to be aware of the excesses of the media ...

Sacoor Brothers appoints Now to first UK ad account

10 Feb 2012 | by Sara Kimberley

Sacoor Brothers, the fashion brand, has appointed Now to handle its first advertising account

Trading Places: this week's people moves

10 Feb 2012 | by Daniel Farey-Jones

Giles Hedger to UK MD, in Brand Republic's round-up of this week's people moves in advertising...Advertising Leo Burnett Group has promoted its chief strategy officer, Giles Hedger , to the position of UK group managing director. ( Campaign ) Marketing Barclays has hired former Vodafone ... of mobile advertising sales for EMEA, to "refine" the company's mobile strategy and expand its revenue ...

Diabetes UK appoints Louise Ansari as director of comms

10 Feb 2012 | by John Owens

comms positions at a number of organisations, including the British Embassy in Spain, the Council ...

Think BR: The value of biometrics

10 Feb 2012 | by Keith Glasspoole

When it comes to assessing and predicting the effectiveness of advertising, market researchers ... advertising by what people do with it - for example, the extent to which it is shared online - what value ... advertising works may have evolved and become more complex, one thing has not changed - advertising still ...

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