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PRWeek podcast: TripAdvisor case shows why brands must engage

10 Feb 2012 | by John Owens

on its UK website that its reviews are by 'real travellers', after being censured by the Advertising ... takes swipe at Advertising Standards Authority on TripAdvisor ruling TripAdvisor under the spotlight after Advertising Standards Authority ruling ...

Flack's Week: 10 February

10 Feb 2012

rather hairy. Flack is pleased to inform readers that much-loved TV oldie Swap Shop with Keith ...

Think BR: Marketers should heed the Olympic clampdown

09 Feb 2012 | by Mark Armitage

in breach of the stringent marketing and advertising rules that apply. While the approach may seem ... by the British Olympic Association and until the end of 2012, by the London Organising Committee for the Olympic ... and London 2012 . The marketing and advertising restrictions that apply to the London 2012 Games ...

Media Bitch's Diary 9 February

09 Feb 2012 | by Media Bitch

that even topped the one she wore at last year's Media Week Awards , where she won Best Dressed. Ant 'n ...

RBS Insurance division to rebrand as Direct Line Group

09 Feb 2012 | by Alex Brownsell

-coloured corporate logo. The insurer is gearing up for life outside RBS, and recently hired former British Gas ...

VisitBritain and DCMS in £25m global tourism push

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

09 Feb 2012 | by Simon S Kershaw

, one would have thought an advertiser would have latched on to this simple thought before hunger isn ... Stephanie Beacham whingeing about being subbed. lolz This is classic advertising. Original Insight. Big ...

Zeebox rolls out click-to-buy function

09 Feb 2012 | by Maisie McCabe

they see advertised on TV, with just a few clicks....for targetable Zeebox ads to be shown alongside their TV commercials . Zeebox's ad sales were awarded to Sky ... , Zeebox, said that making TV ads clickable and interactive was the "holy grail" for TV advertisers ... Within seconds of a TV ad appearing on the screen, a click-to-buy button will appear on the Zeebox ...

Chrysler UK 'different is what we do' by DCH

09 Feb 2012

The ad has a similar style and tone as the brand's US work, but also incoporates British street scenes and iconography. ...

Private View: Darren Bailes and Dave Bedwood

09 Feb 2012

an overclaim like it. This campaign lives online as well as on TV. I just can't help thinking there are better ... , fat, screaming children would be really on the button. But that's stupid. TV isn't about serving ... Exposure: TV, outdoor, press 2. Young's Project: Jamie Oliver by Young's Client: Natasha Gladman ...

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